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	<title>Whiteboard</title>
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	<link>http://whiteboard.pendrywhite.biz</link>
	<description>What we think is noteworthy and going on in marketing and communication</description>
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		<title>Whiteboard</title>
		<link>http://whiteboard.pendrywhite.biz</link>
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		<item>
		<title>golden baubles and no lead balloons</title>
		<link>http://whiteboard.pendrywhite.biz/2010/03/10/golden-baubles-and-lead-balloons/</link>
		<comments>http://whiteboard.pendrywhite.biz/2010/03/10/golden-baubles-and-lead-balloons/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:16:15 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[easyjet]]></category>
		<category><![CDATA[renault]]></category>
		<category><![CDATA[waterstones]]></category>
		<category><![CDATA[yotel]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=240</guid>
		<description><![CDATA[We are well into that time of the year when awards dominate trade and national headlines with Oscars, BAFTAS, Golden Globes and numerous industry accolades being handed out. 
It is also about time that our Managing Director, Roger White, had one of his occasional blasts about something that irritates or bewilders him, with the forlorn hope that his heartfelt (or is it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=240&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2010/03/10/golden-baubles-and-lead-balloons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Implementation: Rethinking the cost (and value) of rebranding</title>
		<link>http://whiteboard.pendrywhite.biz/2010/03/01/implementation-rethinking-the-cost-and-value-of-rebranding/</link>
		<comments>http://whiteboard.pendrywhite.biz/2010/03/01/implementation-rethinking-the-cost-and-value-of-rebranding/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:53:37 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Communications Industry]]></category>
		<category><![CDATA[In-House Challenges]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand implementation]]></category>
		<category><![CDATA[Endpoint]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=235</guid>
		<description><![CDATA[Occasionally we invite friends of Pendry White to contribute guest articles to Whiteboard, highlighting a best practice innovation in our own world of reputation marketing. We invited Gideon Wilkinson, Founding Partner of Endpoint, to share his thoughts on an innovative new approach to the complex issue of brand management and implementation 
Anyone who has had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=235&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2010/03/01/implementation-rethinking-the-cost-and-value-of-rebranding/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/76f598a076d085f2d937431f9748c399?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>meet the press &#8230; a masterclass</title>
		<link>http://whiteboard.pendrywhite.biz/2009/12/29/meet-the-press-a-masterclass/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/12/29/meet-the-press-a-masterclass/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 12:39:00 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[EndorfinTV]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=229</guid>
		<description><![CDATA[This is the edited video of a masterclass in media relations published on the web by kind participation of the client and the participants.

It was not originally produced for public consumption so we are grateful to our partner EndorfinTV for their professional editing of raw footage into a coherent and, we think, useful advisory tool with help from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=229&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/12/29/meet-the-press-a-masterclass/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>so long 2009 and don&#8217;t come back!</title>
		<link>http://whiteboard.pendrywhite.biz/2009/12/23/so-long-2009-and-dont-come-back/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/12/23/so-long-2009-and-dont-come-back/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 18:54:03 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Conditions]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=221</guid>
		<description><![CDATA[At this time of year you can’t escape ‘look back at 2009’ review programmes and features. So, in keeping with this tradition, we thought that we would reflect on the year and share some of the lessons that we take away from it.
The old hands in our business had started their careers in the troubled late 1970s and early 1980s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=221&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/12/23/so-long-2009-and-dont-come-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Calculating Risks in 2010</title>
		<link>http://whiteboard.pendrywhite.biz/2009/12/17/calculating-risks-in-2010/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/12/17/calculating-risks-in-2010/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:52:02 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Conditions]]></category>
		<category><![CDATA[Economy 2010]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[New Economy]]></category>
		<category><![CDATA[Right2Link]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=215</guid>
		<description><![CDATA[Regular readers will have noticed that there has been no blog posting for six weeks &#8211; against all the rules of blogging where you should really post frequently if you are to retain credibility.
However, there is another rule of business that trumps blogging &#8211; if clients need servicing, then servicing comes first and we have seen [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=215&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/12/17/calculating-risks-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>today&#8217;s lessons shape our business future</title>
		<link>http://whiteboard.pendrywhite.biz/2009/11/03/todays-lessons-shape-our-business-future/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/11/03/todays-lessons-shape-our-business-future/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:54:59 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Conditions]]></category>
		<category><![CDATA[Ernst & Young]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=203</guid>
		<description><![CDATA[Last month, Ernst &#38; Young (a client of Pendry White) launched their Lessons from Change campaign, highlighting what had been learned by global companies as a consequence of the downturn. Their campaign does not rely on a review of the past but attempts to provide a snapshot of the future – a new future where the term ‘business as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=203&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/11/03/todays-lessons-shape-our-business-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>logistically speaking, engaging optimum assurance solutions – where could we be without jargon?</title>
		<link>http://whiteboard.pendrywhite.biz/2009/10/27/logistically-speaking-engaging-optimum-assurance-solutions-%e2%80%93-where-could-we-be-without-jargon/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/10/27/logistically-speaking-engaging-optimum-assurance-solutions-%e2%80%93-where-could-we-be-without-jargon/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:59:44 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Communications Industry]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Jargon]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Trucking]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=191</guid>
		<description><![CDATA[Roger White writes:
It is sad to admit this but, as a regular driver on the auto routes of Europe, I have become a bit of a truck-spotter.
Halfway through a boring 1000km drive there is a certain juvenile glee in suddenly crying out “There’s a big Willi” (Betz), or spotting one of thousands of Norberts (Dentresangle). [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=191&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/10/27/logistically-speaking-engaging-optimum-assurance-solutions-%e2%80%93-where-could-we-be-without-jargon/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/76f598a076d085f2d937431f9748c399?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>cricket broadcasting and commercial suicide</title>
		<link>http://whiteboard.pendrywhite.biz/2009/10/22/cricket-broadcasting-and-commercial-suicide/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/10/22/cricket-broadcasting-and-commercial-suicide/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 13:43:06 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Challenges]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[England Cricket Board]]></category>
		<category><![CDATA[Rob Eastaway]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=185</guid>
		<description><![CDATA[Whiteboard exists not only to promote our opinions but to give a platform to those with something fresh to say of interest to our readers. 
You can find out why we are interested in the world of cricket at the end but, in the meantime, let Rob Eastaway, an independent consultant and author of several [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=185&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/10/22/cricket-broadcasting-and-commercial-suicide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>have my card … but don’t try to use it!</title>
		<link>http://whiteboard.pendrywhite.biz/2009/10/19/have-my-card-%e2%80%a6-but-don%e2%80%99t-try-to-use-it/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/10/19/have-my-card-%e2%80%a6-but-don%e2%80%99t-try-to-use-it/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:05:25 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Pendry White Products]]></category>
		<category><![CDATA[Business Cards]]></category>
		<category><![CDATA[Communication First]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=180</guid>
		<description><![CDATA[During the build up to the re-launch of our sister company Communication First, a provider of creative solutions and marketing support to smaller SMEs and start ups, the marketing team spent a frustrating and tiring few hours going through hundreds of business cards to update the database.
Why frustrating and tiring? Well, having gone through this exercise, they began to wonder whether [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=180&subd=pendrywhite&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://whiteboard.pendrywhite.biz/2009/10/19/have-my-card-%e2%80%a6-but-don%e2%80%99t-try-to-use-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>a rude awakening: who is responsible for a generation in financial crisis?</title>
		<link>http://whiteboard.pendrywhite.biz/2009/10/13/a-rude-awakening-who-is-responsible-for-a-generation-in-financial-crisis/</link>
		<comments>http://whiteboard.pendrywhite.biz/2009/10/13/a-rude-awakening-who-is-responsible-for-a-generation-in-financial-crisis/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 12:19:53 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Challenges]]></category>
		<category><![CDATA[Government Failures]]></category>
		<category><![CDATA[Greed]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Responsibility]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=169</guid>
		<description><![CDATA[In this latest posting, we share a  personal perspective on the credit crisis from one of our team. She raises serious questions about responsibility for the current crisis amongst those in the older generation who had the authority to do otherwise but who were happy to let the time bomb tick away. 
This contribution is anonymous but it stands for the experience [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whiteboard.pendrywhite.biz&blog=9030924&post=169&subd=pendrywhite&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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