Comments on: tentative signs of a british bounce-back http://whiteboard.pendrywhite.biz/2009/09/01/tentative-signs-of-a-british-bounce-back/ What we think is noteworthy and going on in marketing and communication Sun, 29 Aug 2010 09:16:24 +0000 hourly 1 http://wordpress.com/ By: Tim Pendry http://whiteboard.pendrywhite.biz/2009/09/01/tentative-signs-of-a-british-bounce-back/comment-page-1/#comment-20 Tim Pendry Fri, 04 Sep 2009 08:48:53 +0000 http://whiteboard.pendrywhite.biz/?p=61#comment-20 Things are not so certain that the Treasury and the OECD agree on when the upturn is coming but at least both agree that there will be an upturn: http://www.guardian.co.uk/politics/2009/sep/04/darling-rejects-oecd-claims One sector that is in really dire straits is the 'old' print media sector and those parts of marketing services that service it whereas the shift to digital is probably about to take off. This is an interesting commentary though controversial: http://blogs.pressgazette.co.uk/mediamoney/2009/09/02/the-2020-scenario-after-a-year-of-recession-what%e2%80%99s-next-for-ad-revenues Given the comments below the posting, it suggests that the crisis is less in marketing services generally than in very specific areas of the economy and that the problems of the print media may (no more) be creating an edginess in media coverage that is not warranted by the full facts. Certainly, the mood 'around town' is that, while recovery is very very tentative, the white collar sector that sustains Middle Britain is beginning to breathe easier even if we all know that anything dependent on the public sector is going to get wallopped next year and that unemployment will continue to rise. Things are not so certain that the Treasury and the OECD agree on when the upturn is coming but at least both agree that there will be an upturn:

http://www.guardian.co.uk/politics/2009/sep/04/darling-rejects-oecd-claims

One sector that is in really dire straits is the ‘old’ print media sector and those parts of marketing services that service it whereas the shift to digital is probably about to take off.

This is an interesting commentary though controversial: http://blogs.pressgazette.co.uk/mediamoney/2009/09/02/the-2020-scenario-after-a-year-of-recession-what%e2%80%99s-next-for-ad-revenues

Given the comments below the posting, it suggests that the crisis is less in marketing services generally than in very specific areas of the economy and that the problems of the print media may (no more) be creating an edginess in media coverage that is not warranted by the full facts.

Certainly, the mood ‘around town’ is that, while recovery is very very tentative, the white collar sector that sustains Middle Britain is beginning to breathe easier even if we all know that anything dependent on the public sector is going to get wallopped next year and that unemployment will continue to rise.

]]> By: Roger White http://whiteboard.pendrywhite.biz/2009/09/01/tentative-signs-of-a-british-bounce-back/comment-page-1/#comment-19 Roger White Fri, 04 Sep 2009 08:05:47 +0000 http://whiteboard.pendrywhite.biz/?p=61#comment-19 James - your comments tie in with a discussion I was having with another recruiter in the marketing sector the other day - she was saying that the market was beginning to pick up - I wasn't sure if she was just trying to boost her own morale or if it was a real pickup - your comments suggest it is real if still only tentative. Certainly our own clients all seem to be picking up the pace and appear to have a lot of pressure on them to get things moving again. James – your comments tie in with a discussion I was having with another recruiter in the marketing sector the other day – she was saying that the market was beginning to pick up – I wasn’t sure if she was just trying to boost her own morale or if it was a real pickup – your comments suggest it is real if still only tentative.

Certainly our own clients all seem to be picking up the pace and appear to have a lot of pressure on them to get things moving again.

]]> By: James Attewell http://whiteboard.pendrywhite.biz/2009/09/01/tentative-signs-of-a-british-bounce-back/comment-page-1/#comment-18 James Attewell Fri, 04 Sep 2009 07:01:23 +0000 http://whiteboard.pendrywhite.biz/?p=61#comment-18 More of an almost imperceptible bobble rather than a bounce - but definitely on the way back. Roger's observations are way over my head but, as a lowly recruiter in marcomms & design (MAD Staff), I've gone from one or two new vacancies per month back in the Jan-Mar 1/4'r to 2 or 3 new vacancies a week during the last 6 weeks. My clients tell me that their own clients are bringing canned projects back off the shelf and they are getting new business briefings as well. I'm now getting more vacancies for great designers - both digital and graphic, and for account handlers with design and marketing agency background so if anyone out there is looking go to madstaff.co.uk or send your CV to james@madstaff.co.uk More of an almost imperceptible bobble rather than a bounce – but definitely on the way back.

Roger’s observations are way over my head but, as a lowly recruiter in marcomms & design (MAD Staff), I’ve gone from one or two new vacancies per month back in the Jan-Mar 1/4′r to 2 or 3 new vacancies a week during the last 6 weeks. My clients tell me that their own clients are bringing canned projects back off the shelf and they are getting new business briefings as well.

I’m now getting more vacancies for great designers – both digital and graphic, and for account handlers with design and marketing agency background so if anyone out there is looking go to madstaff.co.uk or send your CV to james@madstaff.co.uk

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